Ashira Gobrin is an Alchemist of Organizations, transforming potential into performance through Purpose, Values, and Great Leadership. She is the 2021 recipient of the prestigious HRPA Woman of Distinction Award and has received numerous accolades for the exceptional cultures she creates. As a transformational executive and change advocate, Ashira combines a get-it-done performance style with visionary leadership, driving enterprise-wide execution that enhances employee engagement, retention, revenue, and growth.
With over 25 years of experience leading fast-growing technology companies, Ashira has a reputation for building world-class, award-winning teams and driving exponential growth. She has successfully scaled two companies from $10 million to over $150 million. Most recently, she was a key executive at Wave, which was acquired by H&R Block in one of Canada’s largest exits. Previously, she led Vision Critical’s global operations through 300% growth and implemented a comprehensive human resources transformation for the Government of Poarch Creek Indians.
Ashira’s impressive array of awards includes the Canadian HR Awards’ 2021 Woman of Distinction, 2020 HR Team of the Year, and Best DEI Strategy. She has also been recognized by Waterstone as the Most Admired Culture since 2016 and has been instrumental in making her workplaces among the Top 10 Great Places to Work in Canada.
A scholar of human behavior, Ashira has studied under exceptional graphologists such as Roger Rubin, Barbara Weaver, Sheila Lowe, Michal Naftali, and psychotherapists including David Grand and Cynthia Schwartzberg. Her leadership skills and people-first philosophy have created a phenomenal impact beyond her professional achievements. Ashira is a seasoned board director, having served as Chair of Bnei Akiva Schools of Toronto, Chair of The Toronto Heschel School, and Board Director for The Canadian Jewish News.
Ashira is a sought-after Executive Coach, Certified Graphologist, Brainspotting Practitioner, published author, and accomplished speaker. She is a dedicated wife and proud mother of three exceptional young adults, two of whom are IDF soldiers, whom she considers her life’s greatest accomplishments.
