Elaine has been building, scaling and transforming people cultures for the past 20 years. She created With Intention Partners to help companies build and transform with intention. Elaine has been fortunate to work with some of the greatest companies including EA Sports, Roxy/Quiksilver, Aritzia, Hootsuite, Finning Digital and Pure Sunfarms (Cannabis) - all during pivotal periods of change in their business. Elaine is driven by solving complex People problems and building purpose-led cultures and employment brands that attract today's changing Talent landscape. Her areas of expertise include growth and scale, along with a niche in M&A ranging from HR (due diligence), culture and risk audit and integration post acquisition; creating People & recruitment strategy; building and (re)designing strong foundations in People Operations (process nerd alert), and engaging executive Leaders of the organization to create strategies that drive purpose and results. During the past 4+ years in Cannabis, forced Elaine to reimagine all of her previous learnings to recreate and operate in an industry that was brand new with no previous playbooks to rely on. She believes in driving business results by enabling People's core talent and engaging/upskilling HR teams to do so.